At House of Oddities, we exist to push creative boundaries, to make sticky, unexpected, and unconventional work not only acceptable, but impossible to ignore. Which is why we teamed up with Butternut Box again (Europe’s leading fresh dog food brand) to create one of our boldest and most daring campaigns yet: ‘The Poo(ch) Pendant’.

‍

(Editor's note: please never use 'sticky' in this context ever again. Bleurgh.)

‍

Yes, you read that right. We made a turd-shaped one-of-a-kind luxury gold pendant worth £9,500, housing a fresh (and perfectly preserved) poo sample from the wearer’s beloved pup. 

‍

The campaign highlights the importance of canine gut health, coinciding with the launch of Butternut Box’s TikTok shop, and fronted by British actress and reality star Jess Impiazzi and her golden boy, Buddy.

‍

Each gold pendant is bespoke, sealed with a sample from the owner’s own dog, and handcrafted by a specialist jeweller (whose identity shall remain top secret). From concierge stool collection to final delivery of the locket, every detail is handled with white-glove service.

‍

To recap, we essentially transformed ‘stool’ into a shimmering symbol of love, care, and wellbeing for dog owners to feel proud about their floof’s faeces. Because when you feed your pup premium fresh food (aka Butternut Box) you’re bound to pick up ‘royal’ results.

‍

As our Founder & CEO, Sachini Imbuldeniya, put it:

‍

“We know some pet owners will think this is fabulous, while others will find it super-gross, but either way, it gets people talking. It’s the ultimate in statement jewellery and symbolises pet owners’ care for their dog’s health and wellbeing. And that’s exactly why our clients choose us. We bring a fresh perspective and will always push the limits to communicate a powerful and positive message.”

‍

Meanwhile, Butternut Box’s in-house vet Dr. Ciara Clarke explains why all this talk of poo really matters for canine health — and proves House of Oddities isn’t full of sh*t ideas:

‍

“When a dog’s poo looks good, it’s a strong sign that their digestive system is working as it should. While the pendant might be a bit tongue-in-cheek, it’s a brilliant way to get people talking about something that really matters.”

‍

This campaign is more than provocative PR for us. It’s proof of how we, as a creative agency, take bold risks to deliver meaningful messages. All served with a blend of wit, irreverence, and tail-wagging tongue in cheekiness. Who knows what Butternut Box will do next, but for now, we’ll be rocking our own ‘dog log drip’ on our next ‘brown carpet’ event.