The Acest of Clubs
Having partnered with the US Open Tennis Championships for 25 years, American Express became the Official Partner of Wimbledon in 2019. To celebrate this they wanted to create a campaign that informed potential and existing customers about the special access they provide to sought-after events and experiences including official tournament hospitality ahead of general release.
We enlisted tennis star Pat Cash to tell our readers what it was like to be at the heart of the action through two epic encounters and accompanied the interview with a series of gel lit portraits by photographer David Ellis. We asked Pat to bring the infamous racket that took him to victory at Wimbledon in 1987 and used it as the focus of our hero shot. He said: 'I truly felt like the king of sport - in winning Wimbledon I'd done the one thing that every kid in the world who has ever played tennis wants to do. What a great feeling!'
In a followup article that ran in The Times Luxx Magazine on the finals weekend, we commissioned still life guru Luke Kirwan to create a bold and contrasting shadow shot of the racket on court.
Credits:
Art Direction - Jo Raynsford, Photographers - David Ellis and Luke Kirwan, Director of Photography - Matt Glynn, Creative Director - Sachini Imbuldeniya, BTS video - Ruben Alvarado
The Acest of Clubs
Having partnered with the US Open Tennis Championships for 25 years, American Express became the Official Partner of Wimbledon in 2019. To celebrate this they wanted to create a campaign that informed potential and existing customers about the special access they provide to sought-after events and experiences including official tournament hospitality ahead of general release.
We enlisted tennis star Pat Cash to tell our readers what it was like to be at the heart of the action through two epic encounters and accompanied the interview with a series of gel lit portraits by photographer David Ellis. We asked Pat to bring the infamous racket that took him to victory at Wimbledon in 1987 and used it as the focus of our hero shot. He said: 'I truly felt like the king of sport - in winning Wimbledon I'd done the one thing that every kid in the world who has ever played tennis wants to do. What a great feeling!'
In a followup article that ran in The Times Luxx Magazine on the finals weekend, we commissioned still life guru Luke Kirwan to create a bold and contrasting shadow shot of the racket on court.
Credits:
Art Direction - Jo Raynsford, Photographers - David Ellis and Luke Kirwan, Director of Photography - Matt Glynn, Creative Director - Sachini Imbuldeniya, BTS video - Ruben Alvarado
