Food Porn for every season
Before the recent big shift by M&S into promoting its value ‘remarksable’ range, complete with Status Quo and some awkwardly dancing staff, the big brand message was ‘it’s not just food. It’s M&S Food’. Cue videos of classic food porn with a sultry voiceover by Dervla Kirwan.
To complement that campaign we partnered with M&S in a year-long project designed to show just how sexy their food could be.
We tasked award-winning chef Ed Smith, food blogger Emily Leary and nutritionist Rosie Saint to come up with simple, seasonal recipes for every occasion.
From gluten-free pear toast to kids pancakes with a healthy twist - we created a mouth-watering feast for the eyes through a series of cross-platform content inThe Times and Sunday Times.
Credits:
Creative Director: Sachini Imbuldeniya, Creative Lead: Emma Bower, Director of Photography: Matt Glynn, Director: Georgia Glynn-Smith, Video Production: We Are Spicer
Food Porn for every season
Before the recent big shift by M&S into promoting its value ‘remarksable’ range, complete with Status Quo and some awkwardly dancing staff, the big brand message was ‘it’s not just food. It’s M&S Food’. Cue videos of classic food porn with a sultry voiceover by Dervla Kirwan.
To complement that campaign we partnered with M&S in a year-long project designed to show just how sexy their food could be.
We tasked award-winning chef Ed Smith, food blogger Emily Leary and nutritionist Rosie Saint to come up with simple, seasonal recipes for every occasion.
From gluten-free pear toast to kids pancakes with a healthy twist - we created a mouth-watering feast for the eyes through a series of cross-platform content inThe Times and Sunday Times.
Credits:
Creative Director: Sachini Imbuldeniya, Creative Lead: Emma Bower, Director of Photography: Matt Glynn, Director: Georgia Glynn-Smith, Video Production: We Are Spicer
