This is HOO we are.
We’ve never quite fit in with that mindset. Our background is in editorial – where what matters is the story you’re trying to tell, the clarity in which you tell it, and the creative ways you get people to pay attention.
Rather than do the same old stuff like the same old people, we thought we’d go another way. That’s why we’re here. And hopefully, that’s why you’re here too.
Meet the Oddities
Sachini Imbuldeniya
Co-Founder and Chief Executive Oddity
Welcome to House of Oddities: one of the 0.01% of agencies owned and run by a woman of colour – possibly the most depressing statistic in the our industry (aside from ‘87% of advertising is ignored’).
If you're reading this, then you're willing to embrace the weird. And I can promise you, that's a good place to be. Because if you don't want your branding messages to be ignored, you're clearly going to have to do them a different way.
That's what we do.
I originally worked in editorial – like the majority of the HOO team – which has been pretty useful. Not following the status quo means we’re free to break the rules. Why does it take 9 months and 100 people to make a 60 second TV ad? No idea. It shouldn’t. So we don’t.
In the newsroom you learn to work fast, to change as quickly as the news does, to set trends and start movements. We know how to demand attention from audiences, tickle their funny bones, and tingle their tingly bits.
We don't ask: 'what gets someone's attention?'.
We ask: 'what's worth someone's attention?'.
To make a difference, you need to think differently. And that’s what House of Oddities does. Welcome aboard.
‘‘We tickle funny bones, and tingle tingly bits’’
Smith
Oddity
Smith
Oddity
Leon
Gordon
Small
Revell
Haywood
Edwards
Producer
Non-toxic content.
We’ve been working in the creative industry a long time – over 100 years between us – and, when you’ve been around that long you start to notice some of the problems. And lets be clear – our creative industry has problems.
For some it’s a lack of diversity (it’s one of the worst industries in the world for women, people of colour, people with disabilities and people from working class backgrounds), or the toxicity of the workplace – where egos clash constantly and junior creatives are too often ignored.
That’s why we created HOO – a place that’s genuinely friendly, collaborative, positive, and diverse. We find it works better. And we hope you will too. Because the only way we can make this industry better... is by being better.
Green,
not mean
'We’re members of AdGreen and also a Responsible 100 Company. That means we follow the most sustainable practices when creating our work – from using local crews to reduce our carbon footprint to using electric cars to shepherd talent to and from our shoots. Our Carbon Reduction plan can be read here.
Because being creative isn’t about solving problems in front of the camera – it’s solving all the ones behind it too.'
Diversity & inclusion done properly
You know how some agencies talk a good game about diversity, and then it turns out to be not quite all that? Well, we’re diverse (we can see you already thinking ‘you would say that, huh’). But, y’know, we actually mean it. That’s why we have committed to creating the most diverse production crews anywhere in the world, both in front of and behind the camera. Because that diversity means a fresh perspective. Which makes the work we do better.
House of Oddities is committed to preventing modern slavery and human trafficking in our business and supply chains. We operate with integrity and ensure our suppliers meet the same high ethical standards. This statement is made in accordance with the Modern Slavery Act 2015.
