Snapchat agency strategy
Snapchat’s little ghost (the wonderfully named ‘Ghostface Chillah) is everywhere. Since its launch in 2011, Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.It is one of the top 10 most-used social platforms in the world – and the number one app people use toshare what they bought. Snapchatters have a combined $4.4 trillion in global spending power.
Butt hey don’t attract the same levels of advertising spend as other social rivals.Last year Snapchat generated roughly £530 million in ad revenue in the UK, while YouTube generated around £5 billion and TikTok for UK & Europe was around £3.7 billion.
Snapchat asked us to develop a new strategy for the wee ghostie to appeal more to advertisers and (media) agencies, in a bid to grab more of that chunky market share.
As usual, we started with the brand. Because brand marketing in B2B is more important now than ever before.
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track to the middle of the road. Advances in technology and product development have levelled the playing field across industries. What were once powerful, long-term advantages gained through product improvements are now table stakes in a fast-moving game of constant evolution. Combined with consumers’ unlimited access to competitive information online, B2B products and services are at a greater level of perceived parity than ever before.
Companies that want to stand out are shaking things up. To combat commoditisation and provide greater differentiation, forward leaning B2B CMOs are incorporatingtactics from
the B2C tool kit for greater impact. They are keeping the important rational elements of B2B marketing—all that critical product data and information stakeholders need to justify decisions throughout the buyer’s journey—but theyare infusing it with powerful emotional connections.
61%OF MARKETERS SAY BRAND BUILDING IS A STRATEGIC BUSINESS PRIORITY
81%SAY BRAND IS VERY IMPORTANT TO REVENUE GROWTH
44%SAY GROWING BRAND AWARENESS IS A TOP MARKETING PRIORITY
–Deloitte, 2024
We focused on developing a brand platform that leaned into Snapchat’s superiror numbers when it came to purchasing power. More people on Snapchat pay attention to adverts – when compared to watching the same ad on other platforms, Snapchatters are 34% more likely to respond – and when they like what they see, they’re 43% more likely to recommend their purchase to friends and family.
We summed it up as ‘Snap It Up’ – a simple, visual, four-step process that shows how simple it is to grab Snapchat success for your products and brands.
Snapchat agency strategy
Snapchat’s little ghost (the wonderfully named ‘Ghostface Chillah) is everywhere. Since its launch in 2011, Snapchat reaches 90% of the 13-24 year old population and 75% of the 13-34 year old population in 25+ countries.It is one of the top 10 most-used social platforms in the world – and the number one app people use toshare what they bought. Snapchatters have a combined $4.4 trillion in global spending power.
Butt hey don’t attract the same levels of advertising spend as other social rivals.Last year Snapchat generated roughly £530 million in ad revenue in the UK, while YouTube generated around £5 billion and TikTok for UK & Europe was around £3.7 billion.
Snapchat asked us to develop a new strategy for the wee ghostie to appeal more to advertisers and (media) agencies, in a bid to grab more of that chunky market share.
As usual, we started with the brand. Because brand marketing in B2B is more important now than ever before.
There is a change happening in B2B marketing. New research confirms that change agent CMOs know the status quo in B2B is a fast track to the middle of the road. Advances in technology and product development have levelled the playing field across industries. What were once powerful, long-term advantages gained through product improvements are now table stakes in a fast-moving game of constant evolution. Combined with consumers’ unlimited access to competitive information online, B2B products and services are at a greater level of perceived parity than ever before.
Companies that want to stand out are shaking things up. To combat commoditisation and provide greater differentiation, forward leaning B2B CMOs are incorporatingtactics from
the B2C tool kit for greater impact. They are keeping the important rational elements of B2B marketing—all that critical product data and information stakeholders need to justify decisions throughout the buyer’s journey—but theyare infusing it with powerful emotional connections.
61%OF MARKETERS SAY BRAND BUILDING IS A STRATEGIC BUSINESS PRIORITY
81%SAY BRAND IS VERY IMPORTANT TO REVENUE GROWTH
44%SAY GROWING BRAND AWARENESS IS A TOP MARKETING PRIORITY
–Deloitte, 2024
We focused on developing a brand platform that leaned into Snapchat’s superiror numbers when it came to purchasing power. More people on Snapchat pay attention to adverts – when compared to watching the same ad on other platforms, Snapchatters are 34% more likely to respond – and when they like what they see, they’re 43% more likely to recommend their purchase to friends and family.
We summed it up as ‘Snap It Up’ – a simple, visual, four-step process that shows how simple it is to grab Snapchat success for your products and brands.
