Case study:
TLS

A Fresh Look at Shakespeare

In a nutshell
There have been so many perspectives on Shakespeare and his work, so how do we take a fresh approach to launch a new book?
Media:
Book, digital, social
In a nutshell
There have been so many perspectives on Shakespeare and his work, so how do we take a fresh approach to launch a new book?
Media:
Book, digital, social

The Times Literary Supplement wanted to create a loving, scholarly, detailed and delightful tribute to William Shakespeare. They had been publishing essays and reviews about him for over a century and examining (and celebrating) his works more than those of any other writer.

The purpose of the TLS has always been to publish the best minds of a generation writing about the best minds of any generation. Shakespeare has always been both a subject and an inspiration.

Editor, Stig Abell asked us to design a 100-page book to commemorate the playwright. With complete creative freedom we combined bespoke illustrations, infographics, sonnets, timelines, quotes and more. This was to be the first in a new series of TLS Books, so we had to set a bold and impactful precedent.

Sold at Waterstones and launched at The Cheltenham Literary Festival, the digital paper art cover concept cleverly combined three of Shakespeare's most famous plays into one glorious visual that was animated for the books promotion across the brands social channels.

Credits:

Creative Director - Darren Smith, Art Director - Sachini Imbuldeniya, Issue Editor - Michael Caines, Consulting Editor - Tiffanie Darke, Picture Research - Matt Glynn, Editorial Assistant - Jen Hahn, Design - Lee Martin and Valentina Verc, Illustrators - Darren Smith, Valentina Verc and Noma Bar

FEATURE:
TLS

A Fresh Look at Shakespeare

In a nutshell
There have been so many perspectives on Shakespeare and his work, so how do we take a fresh approach to launch a new book?
Media:
Book, digital, social

The Times Literary Supplement wanted to create a loving, scholarly, detailed and delightful tribute to William Shakespeare. They had been publishing essays and reviews about him for over a century and examining (and celebrating) his works more than those of any other writer.

The purpose of the TLS has always been to publish the best minds of a generation writing about the best minds of any generation. Shakespeare has always been both a subject and an inspiration.

Editor, Stig Abell asked us to design a 100-page book to commemorate the playwright. With complete creative freedom we combined bespoke illustrations, infographics, sonnets, timelines, quotes and more. This was to be the first in a new series of TLS Books, so we had to set a bold and impactful precedent.

Sold at Waterstones and launched at The Cheltenham Literary Festival, the digital paper art cover concept cleverly combined three of Shakespeare's most famous plays into one glorious visual that was animated for the books promotion across the brands social channels.

Credits:

Creative Director - Darren Smith, Art Director - Sachini Imbuldeniya, Issue Editor - Michael Caines, Consulting Editor - Tiffanie Darke, Picture Research - Matt Glynn, Editorial Assistant - Jen Hahn, Design - Lee Martin and Valentina Verc, Illustrators - Darren Smith, Valentina Verc and Noma Bar

Nothing else to see here. Unless you like pictures of polar bears with their eyes shut on a white background.
This is the end, beautiful friend, the end