NSPCC: Taking Stock
Stock photos. You can usually spot ‘em from a mile off, right? Women laughing while eating salad, people wandering around in pastel chinos, smiling like the world is a happy ol’ place, then lots of identikit people holding each other or jumping up in the air on a sunset beach.
Ugh.
But the thing is, stock images are a really important part of the marketing toolkit – especially for a charity like NSPCC, who needs to be able to reach out to children, young adults and blended families of all ethnicities, faiths and genders. Rummaging around for images that capture the right emotion with the right characters from the usual suspects like Getty can take forever… and cost an absolute fortune.
So we built a stock library for NSPCC’s exclusive use that was actually filled with real, actual people leading relatively normal lives. Working with ace photographer Madeleine Penfold, we captured hundreds of images in locations around North London, with minimal set dressing or retouching required to maintain that raw quality.
The results are bespoke images that can help elevate NSPCC’s marketing materials – from social posts to direct marketing and fundraising channels to live event spaces. And while there might be the odd salad here and there, we don’t have any women maniacally laughing while eating them on their own. Because that is totally weird.
NSPCC: Taking Stock
Stock photos. You can usually spot ‘em from a mile off, right? Women laughing while eating salad, people wandering around in pastel chinos, smiling like the world is a happy ol’ place, then lots of identikit people holding each other or jumping up in the air on a sunset beach.
Ugh.
But the thing is, stock images are a really important part of the marketing toolkit – especially for a charity like NSPCC, who needs to be able to reach out to children, young adults and blended families of all ethnicities, faiths and genders. Rummaging around for images that capture the right emotion with the right characters from the usual suspects like Getty can take forever… and cost an absolute fortune.
So we built a stock library for NSPCC’s exclusive use that was actually filled with real, actual people leading relatively normal lives. Working with ace photographer Madeleine Penfold, we captured hundreds of images in locations around North London, with minimal set dressing or retouching required to maintain that raw quality.
The results are bespoke images that can help elevate NSPCC’s marketing materials – from social posts to direct marketing and fundraising channels to live event spaces. And while there might be the odd salad here and there, we don’t have any women maniacally laughing while eating them on their own. Because that is totally weird.
