Oh, what luxury
In 2018 Lucy Yeomans (Editor-in-Chief of PORTER and former editor of Harper’s Bazaar) combined PORTER and The Edit to create one digital content platform.
Customer research revealed that 75% wanted more content, more frequently. And shoppability was also a key requirement as consumer’s lifestyles became increasingly mobile.
To meet that demand we served as a main supplier of video content for PORTER Digital untilAugust 2022, when FarFetch purchased its majority stake in YNAP.
We have worked indirectly for many luxury brands on the PORTER Digital platform and on social media. This meant balancing the YOOX-Net-A-Porter Group’s aesthetic with those of the brands paying for the video content.
These brands include: Hugo Boss, Orlebar Brown, La Mer, Armani, Pomellato, IWC Schaffhausen, and Vacheron Constantin.
Despite all of this stellar work, our CCO still dresses like his mum bought his clothes for him. In 1994.
Oh, what luxury
In 2018 Lucy Yeomans (Editor-in-Chief of PORTER and former editor of Harper’s Bazaar) combined PORTER and The Edit to create one digital content platform.
Customer research revealed that 75% wanted more content, more frequently. And shoppability was also a key requirement as consumer’s lifestyles became increasingly mobile.
To meet that demand we served as a main supplier of video content for PORTER Digital untilAugust 2022, when FarFetch purchased its majority stake in YNAP.
We have worked indirectly for many luxury brands on the PORTER Digital platform and on social media. This meant balancing the YOOX-Net-A-Porter Group’s aesthetic with those of the brands paying for the video content.
These brands include: Hugo Boss, Orlebar Brown, La Mer, Armani, Pomellato, IWC Schaffhausen, and Vacheron Constantin.
Despite all of this stellar work, our CCO still dresses like his mum bought his clothes for him. In 1994.
