Case study:
Universal Pictures

Mary Magdalene: The Untold Story

In a nutshell
A stunning new stained-glass window to celebrate a film about the most mysterious and misunderstood women in religious history
Media:
Stained Glass art installation, print, digital, video
In a nutshell
A stunning new stained-glass window to celebrate a film about the most mysterious and misunderstood women in religious history
Media:
Stained Glass art installation, print, digital, video

Mary Magdalene is possibly the most misunderstood – and most harshly judged – woman in history. As The Smithsonian puts it: ‘In one age after another her image was reinvented, from prostitute to sibyl to mystic to celibate nun to passive helpmeet to feminist icon to the matriarch of divinity’s secret dynasty.’

 

Universal wanted to encourage the cinephile audience of The Times to go and see Mary Magdalene – a film that shone new light on a woman who befriended and followed Jesus Christ, and (or so the book tells us) witnessed both his crucifixion and resurrection.  

 

The filmmaker wanted to broaden the audience beyond a religiously engaged one and inspire Times readers to discover the untold story behind one of the most misunderstood women in history. At the same time it was important to communicate the pedigree of the film’s director Garth Davis (Lion, Top of the Lake) and its stars Rooney Mara, Joaquin Phoenix and Chiwetel Ejiofor.

 

To achieve these aims, we set out to reposition Mary Magdalene away from her conventional image as a fallen woman redeemed by Jesus, and show her as a strong female figure who defied the conventions of the day to spread the gospel.

 

To do this we commissioned the sign maker and glass gilder Alex MayHughes to create a bespoke hand-painted glass portrait of Mary Magdalene. This stunning and contemporary image appeared on the front page of a wraparound that was published with The Times features section Times2. Incorporating gold leaf and pearl shell to give the artwork texture and depth, Hughes’ work expressedMary Magdalene’s reappraisal while giving a nod to her traditional portrayal in churches across the world.

 

The chief art critic of The Times Rachel Campbell-Johnston explored how the representation of Mary Magdalene in art has changed to fit the political and social mores of each era, and how the modern image of Mary and her story isa reflection of the changing appraisal of female influence and status in history.

 

This feature was supported by an in-depth interview with the film’s producers and writers, investigating how they approached the retelling of the biblical story. Another article explored why this ancient tale of an under-estimated woman resonates more than ever today.

FEATURE:
Universal Pictures

Mary Magdalene: The Untold Story

In a nutshell
A stunning new stained-glass window to celebrate a film about the most mysterious and misunderstood women in religious history
Media:
Stained Glass art installation, print, digital, video

Mary Magdalene is possibly the most misunderstood – and most harshly judged – woman in history. As The Smithsonian puts it: ‘In one age after another her image was reinvented, from prostitute to sibyl to mystic to celibate nun to passive helpmeet to feminist icon to the matriarch of divinity’s secret dynasty.’

 

Universal wanted to encourage the cinephile audience of The Times to go and see Mary Magdalene – a film that shone new light on a woman who befriended and followed Jesus Christ, and (or so the book tells us) witnessed both his crucifixion and resurrection.  

 

The filmmaker wanted to broaden the audience beyond a religiously engaged one and inspire Times readers to discover the untold story behind one of the most misunderstood women in history. At the same time it was important to communicate the pedigree of the film’s director Garth Davis (Lion, Top of the Lake) and its stars Rooney Mara, Joaquin Phoenix and Chiwetel Ejiofor.

 

To achieve these aims, we set out to reposition Mary Magdalene away from her conventional image as a fallen woman redeemed by Jesus, and show her as a strong female figure who defied the conventions of the day to spread the gospel.

 

To do this we commissioned the sign maker and glass gilder Alex MayHughes to create a bespoke hand-painted glass portrait of Mary Magdalene. This stunning and contemporary image appeared on the front page of a wraparound that was published with The Times features section Times2. Incorporating gold leaf and pearl shell to give the artwork texture and depth, Hughes’ work expressedMary Magdalene’s reappraisal while giving a nod to her traditional portrayal in churches across the world.

 

The chief art critic of The Times Rachel Campbell-Johnston explored how the representation of Mary Magdalene in art has changed to fit the political and social mores of each era, and how the modern image of Mary and her story isa reflection of the changing appraisal of female influence and status in history.

 

This feature was supported by an in-depth interview with the film’s producers and writers, investigating how they approached the retelling of the biblical story. Another article explored why this ancient tale of an under-estimated woman resonates more than ever today.

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