Case study:
Schroders

The big, deep, hairy questions

In a nutshell
A small campaign that asks some big questions about love, life and money.
Media:
Print, Social, Digital
In a nutshell
A small campaign that asks some big questions about love, life and money.
Media:
Print, Social, Digital

We love a big question. Not like ‘who ate the last of the Pringles?’ big. We mean ‘what happens after we die?’. Or ‘How do I become rich?’

 

Schroders wanted us to help them encourage savers and investors to make the best decisions when it comes to their finances, so we created 'The Big Money Debate'.

 

A series of interactive and thought-provoking articles with advice from two of the most knowledgable experts in the sector - arguing for and against each controversial topic to provide a balanced view. We asked whether big food would be the next big tobacco (maybe it should be); whether we’ll ever be richer than our parents(no), and more.

 

The campaign ran over three months across print and digital in The Times The Sunday Times.Each article was complemented by Andrea Ucini's clever and conceptual illustrations.

 

Credits:

Creative Direction - Sachini Imbuldeniya, Art Direction and Design - Valentina Verc, Creative Lead - Hannah Prevett, Project Manager - Lynsey Morton, Illustrations - Andrea Ucini

FEATURE:
Schroders

The big, deep, hairy questions

In a nutshell
A small campaign that asks some big questions about love, life and money.
Media:
Print, Social, Digital

We love a big question. Not like ‘who ate the last of the Pringles?’ big. We mean ‘what happens after we die?’. Or ‘How do I become rich?’

 

Schroders wanted us to help them encourage savers and investors to make the best decisions when it comes to their finances, so we created 'The Big Money Debate'.

 

A series of interactive and thought-provoking articles with advice from two of the most knowledgable experts in the sector - arguing for and against each controversial topic to provide a balanced view. We asked whether big food would be the next big tobacco (maybe it should be); whether we’ll ever be richer than our parents(no), and more.

 

The campaign ran over three months across print and digital in The Times The Sunday Times.Each article was complemented by Andrea Ucini's clever and conceptual illustrations.

 

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Credits:

Creative Direction - Sachini Imbuldeniya, Art Direction and Design - Valentina Verc, Creative Lead - Hannah Prevett, Project Manager - Lynsey Morton, Illustrations - Andrea Ucini

Nothing else to see here. Unless you like pictures of polar bears with their eyes shut on a white background.
This is the end, beautiful friend, the end